Many of us have their favorite coffee shop where they drink a cup of coffee and exchange few words and laughs with the barman before they move on to another day. That sort of the ritual can sometimes can be interrupted for various reasons to go and seek some other coffee shop which suites us better.

We can also be in an unpleasant situation, really because there is nothing worse than having a cup of coffee in a place which is insensitive to the guests needs, when we are served with a supposed espresso but it doesn't look like it because the foam is brownish burnt or even absent, the cup is cold and you can see the bottom... All these are pretty good signs that the barman lacks in attention and professionalism. Italian barman knows very well that coffee consuming can reach and surpass the quarter of the total income of the establishment.

So it is not pretentious to claim that the ordinary cup of coffee is the engine that drives the establishment so that not caring about the choice of raw material, mixture or the equipment and especially the maintenance of the machines we use always goes against the proprietor.

Complete satisfaction of the consumer rewards the barman's effort as well the effort of producer of the mixture, and the successful conversion of the coffee dose into the cup of espresso is the key, if the barman doesn't give it the necessary attention all effort of the coffee producer is in vain: the responsibility por the good cup of coffee lies in both of them.

Surely being a barman is not easy but as in all praffesions satisfaction comes from the knowledge that we made our customer happy with a few words, a smile and by serving him with an excelent cup of coffee.